Local, face-to-face strategy for owner-run businesses across Macarthur and Western Sydney

Clear direction. Commercial thinking. Practical action.

I help owners of businesses across Macarthur and Western Sydney work out where the business is making money, where it's leaking money, and what's actually worth changing — then I help make the changes.

Sound familiar?

Going alright — but it should be doing better.

Most owners I talk to aren't in trouble. They just feel the business should be performing better than it is.

"We're flat out, but there's not much left at the end of the month."
"I'm thinking of putting another person on."
"Supplier prices keep creeping up."
"That customer takes up half my week."
"I want to expand, but I'm not sure I should."

What I work on

The commercial side of your business

Pricing and margins

Are you charging properly for the work you do?

Suppliers

Better terms, tested properly, without burning good relationships.

Workflow and capacity

Find the hours you're paying for but not billing.

Customer profitability

Which customers and jobs are actually worth having.

Growth decisions

Hiring, equipment, leases, a second site — run the numbers first.

Owner time

Get routine decisions off your plate.

See what I do →

How it works

Summary first. Evidence second. Recommendation third.

  1. A conversation

    No charge. Send an enquiry, I'll call, and we talk about the business and what feels off.
  2. A diagnostic

    About a week in the numbers and on site. Clear findings, realistic value.
  3. A plan

    What should happen next, what should wait, and who owns it.
  4. Action

    I work alongside you to make the changes and measure what they're worth.

How I work →

ILLUSTRATIVE EXAMPLE

What a diagnostic might find

A busy workshop with eight staff. Revenue is up, but profit isn't. Each finding comes with the maths and a realistic range — not a headline.

01 · Labour utilisation

$40k – $50k

Realistic annual opportunity

02 · Trade pricing

$10k – $15k

Realistic annual opportunity

03 · Rework

$8k – $12k

Realistic annual opportunity

Illustrative example only. These figures are not results from a real client.

How I think

Profit over vanity revenue.

Turnover only matters if enough of it survives. I'd rather find one change that's worth doing than ten that look good in a report.

  • Diagnose before prescribing. No pre-written solutions.
  • Use what you already have before adding staff, space or marketing.
  • Simple answers are allowed. Sometimes it really is "put the price up".
  • Explain the maths. You should understand the decision, not just get a report.

Founding client offer

A reduced-fee diagnostic for my first clients.

I'm taking on a small number of founding clients. You get a full diagnostic at a reduced fee. In return, if you're happy with the work, you give me an honest testimonial.

Ask about a founding client spot

Western Sydney International Airport

Get ready for the growth that's coming.

The new airport and the Aerotropolis around Badgerys Creek and Bradfield will change things for a lot of local businesses — new customers, new competitors, pressure on staff and premises. Growth is only good if the business is ready for it.

I help owners work out what they can realistically take on, what it will cost, and what to fix first — so you grow from strength, not stress.

Talk about your growth plans →

Areas I cover

Based in Camden. Face-to-face across Macarthur and Western Sydney, within about 30–45 minutes.

  • Camden LGA — Camden, Narellan, Oran Park, Harrington Park, Gregory Hills, Spring Farm
  • Campbelltown LGA — Campbelltown, Ingleburn, Leumeah, Minto, Macquarie Fields
  • Wollondilly — Picton, The Oaks, Tahmoor
  • Western Sydney — Liverpool, Penrith, Fairfield, Badgerys Creek & Bradfield

Further afield? Let's talk — I can work remotely with site visits.

Jay Cartwright, Principal of Meridian Business Strategy

About

I've been on your side of the desk.

I'm Jay Cartwright. I started as an auto glazier, ended up running and owning a multi-site business, sold it, and started again. I've signed the leases, made the hires and paid for the equipment. Now I help other owners make those calls with better numbers.

More about me →

Doing okay, but should be doing better?

Send an enquiry and I'll call you back within one business day. No charge, no pitch, no obligation — just a straight conversation.

  • Face-to-face across Macarthur & Western Sydney
  • Plain English, real numbers
  • A call back within one business day

I'll call you within one business day.

Your details are only used to respond to your enquiry and are never shared. See our Privacy Policy.